Marketing Sucks

Well, I’m working on marketing. I had to make some decisions about getting reviews. There are plenty of places to buy reviews, but they’re expensive, and I don’t know how much weight they carry with readers. Maybe with booksellers? Anyway, I sent ARCs of The Blue Silence to the publications that gave good reviews to Bright and Yellow, Hard and Cold (NOTE: soon to be reissued as A Trace of Gold). This list includes Mystery Scene, Foreword Reviews, EQMM, AHMM, and Booklist. I also sent ARCs to Crimespree and The Strand. I also have a list of mystery fiction blogs, like Auntie M, that I’m working my way through.

Bublish tweets out excerpts of your work to their followers, some of whom retweet. New users pay about $80/yr. I’m trying it, but the jury’s still out on Bublish.

NetGalley serves up a complete galley of your novel to librarians and other industry professionals who request it. It’s expensive, but there’s a discount to members of the Independent Book Publishers Association. Since I’m publishing through Ingram Spark I get a free trial membership in the IBPA. I’m giving NetGalley a shot, too.

Closer to the publication date I’ll contact librarians and bookstores. After publication I’ll try GoodReads and Amazon give-aways.

This stuff is a time suck.

I just want to write.